Why I believe natural skincare is better for your skin (and our planet)

I might be a little bit biased on this subject since I own a natural skincare brand but consider the following...

The natural skincare movement has been gaining momentum, and for good reason. With more people becoming mindful of what they put on their skin, there's a growing shift towards using plant-based, naturally-derived ingredients. People are recognising the significance of embracing natural products, not only for the benefit of their skin but also for the sustainability of our planet.

But what exactly makes natural skincare stand out from the rest? Natural skincare offers a unique blend of benefits that set it apart from conventional products. From its ability to nourish your skin on a cellular level to its positive impact on the environment, there's a compelling reason to make the switch. Let’s explore why making the switch can be a game-changer for both your skin and the planet - plus, why supporting small independent natural skincare brands is a bonus!

What is natural skincare?

Natural skincare products offer an alternative to conventional skincare, which often relies on mostly synthetic ingredients. In contrast, natural skincare is centered around ingredients sourced from plants and nature. However, the term 'natural' is not regulated, meaning it can vary significantly from brand to brand.

While some companies prioritise 100% natural formulations using cold-pressed oils and pure plant extracts, others incorporate a blend of naturally derived ingredients that may undergo minimal processing.

Because there are no strict standards defining what qualifies as 'natural' in skincare, it’s crucial to research a brand’s values to ensure they align with your preferences. Some people are purist and prefer products made entirely from natural ingredients, while others are open to naturally derived components that have undergone minimal processing. Ultimately, finding a brand that resonates with your skincare philosophy is key.

Be mindful of the big commercial skincare brands that claim to be 'natural' but may include only one or two natural ingredients - this marketing tactic is called greenwashing.

Why natural skincare is effective

One of the standout benefits of natural skincare ingredients is their rich diversity of hundreds of natural compounds, such as omega fatty acids, phytosterols, vitamins, and minerals. These compounds offer a wide range of skin benefits - anti-inflammatory, antibacterial, antioxidant, hydrating, and more. For example, antioxidants help protect your skin from environmental stressors, while natural oils keep your skin hydrated and supple. What’s great about these ingredients is that they don’t just provide short-term benefits; they work to improve your skin’s overall appearance and health overtime.

Natural vs synthetic skincare

Synthetic ingredients can’t truly be compared to plant extracts. For example, a single essential oil contains a complex blend of chemical compounds that work in synergy, producing an effect greater than the sum of its parts. Isolating these compounds to create synthetic versions can’t replicate the same synergistic effect, nor can the intricate structure of these natural blends be fully reproduced in a lab.

Gentle and soothing skincare

Natural skincare products are made with ingredients that have been trusted for centuries, such as plant oils and herbal extracts like chamomile and lavender. Natural ingredients are often naturally anti-inflammatory and tend to be gentler on skin compared to synthetic alternatives. Well-formulated and safety-assessed natural skincare products are typically less likely to cause irritation, and many natural ingredients are soothing, helping to support the skin's natural repair processes.

However, it’s important to note that you can still be allergic or sensitive to some natural ingredients. If you have sensitive skin, carefully read labels and opt for simpler products with fewer ingredients. Allergens are usually listed at the end of the ingredient list, often in bold. If you’re purchasing natural skincare products made in the UK or EU, you can rest assured that they’ve been tested for safety before reaching the market.

Chemical-free skincare doesn’t exist

There’s no such thing as 'chemical-free' skincare. All ingredients, including natural ones, are made up of chemical compounds - water is a chemical, too. When brands say their products are 'chemical-free', what they usually mean is that they don’t contain harsh or harmful chemicals. However, the term 'chemical-free' is misleading and technically inaccurate.

Eco-friendly and sustainable

Generally, natural skincare ingredients are more biodegradable than synthetic ones.  Most natural ingredients come from plants or minerals, which are naturally occurring substances that can break down more easily in the environment. Many natural ingredients are known to be biodegradable, meaning they can decompose into harmless substances over time.

Choosing natural skincare products is a great way to reduce your environmental footprint. Many natural skincare brands,  prioritise sustainable sourcing, biodegradable packaging, and eco-friendly production methods. Unlike conventional products that often rely on harmful processes or unsustainable materials, natural brands aim to protect the environment throughout their production. This makes your skincare routine a greener, more earth-friendly choice.

Not all natural ingredients are sustainable

While natural ingredients are, for the most part, an eco-friendly option, it’s important to note that not all natural ingredients are sustainable. Palm oil and palm oil derivatives for instance, are widely used in skincare, but its production is linked to deforestation, habitat destruction, and the displacement of wildlife in tropical regions. This is why I chose to launch a natural skincare brand that is certified palm oil free.

Additionally, some natural ingredients become over-harvested, putting pressure on endangered plant species and ecosystems. For example, sandalwood and rosewood essential oils are over-harvested, threatening their future. To ensure you're making responsible choices, it's important to look for natural skincare brands that use sustainably sourced natural ingredients.

Support small, indie natural skincare brands

When you choose natural skincare, you’re often supporting small, independent brands. These indie businesses are typically more hands-on with their sourcing, formulation, and production processes. Many small brands pride themselves on creating high-quality products in small batches, ensuring that what you’re putting on your skin is fresh and carefully crafted. Plus, indie brands are often more transparent about their ingredients and ethics, making it easier for you to know exactly what you’re getting.

One of the most rewarding aspects of using natural skincare, especially from indie brands, is the transparency that comes with it. Small brands often have a more personal connection to their customers and take pride in sharing the story behind their products. Whether it's about the local farmers they source ingredients from or their dedication to cruelty-free testing, indie brands tend to be more open about their values and practices. This transparency allows you to feel good about the choices you're making for your skin.

By supporting these smaller brands, you’re contributing to a movement that values sustainability, craftsmanship, and ethical practices over mass production. These businesses often work with local farms or organic and fair-trade suppliers, fostering amore thoughtful and connected approach to skincare.

Holistic approach to beauty and skincare

Natural skincare is more than just a trend—it’s about embracing a holistic approach to beauty. Instead of focusing solely on instant results, natural products encourage long-term skin health and wellness. With natural skincare, you’re feeding your skin with nutrient-rich ingredients that support its natural functions, helping it look and feel its best. Plus, the use of aromatherapy and botanicals in many products makes your skincare routine a soothing, calming experience.

Switching to natural skincare is a decision that benefits not only your skin but also the environment and ethical business practices. By choosing small, independent brands that focus on sustainability, transparency, and high-quality natural ingredients, you’re making a positive impact. So why not give it a try? Your skin - and the planet - will thank you!

About Amaranthine - a Scottish natural skincare brand

As the founder of natural skincare brand Amaranthine, I’m passionate about creating small-batch, all-natural skincare products that nourish your skin and respect the planet. Browse our range of luxurious natural skincare products and start the journey to healthier, happier skin!

All Amaranthine skincare products are certified cruelty-free and is the first skincare company in the world to attain a palm oil free certification trademark.

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References

Practical Uses of Botanicals in Skin Care

Replacing Synthetic Ingredients by Sustainable Natural Alternatives: A Case Study Using Topical O/W Emulsions

Modern cosmetics, Ingredients of Natural Origin - a scientific view, volume 1

Aromatherapy Scotland Clinical Aromatherapy Diploma course notes