Free UK postage on orders over £50  ●  Sign up to our newsletter for 20% off your first order
our story

Meet Sarah

Amaranthine is a beauty and skincare brand dedicated to creating luxurious, natural skincare products. Each item is lovingly hand-made in a boutique studio in Glasgow.

Founded by Sarah, a qualified Clinical Aromatherapist with a background in nursing and beauty therapy, Amaranthine began as a hobby born from her passion for crafting skincare using raw, natural ingredients. Today, it has grown into an innovative range designed to nourish your skin while supporting sustainability.

This image portrays Sarah, the founder of Amaranthine, a natural skincare brand in the UK. The setting is warm and inviting, reflecting her passion for natural beauty. Sarah is smiling, exuding a sense of joy and authenticity, while holding a bottle of one of her handcrafted skincare products. Surrounding her are other ingredients and tools, signifying her hands-on approach and dedication to formulating natural beauty products. The image aligns perfectly with the brand’s story, showcasing its roots in ethical, sustainable skincare crafted with love and care.
our Values

high performance skincare

I promise to always create sustainable and high-quality skincare products that provide benefits beyond beauty. With our sustainability commitment, cruelty-free and palm-oil free certificates, combined with our products being handmade in small batches to guarantee exceptional quality, you can always expect the best from your Amaranthine skincare routine.

The logo features a circular design with the text "PALM OIL FREE" prominently displayed around the edge in bold white letters on a black background. At the centre of the logo, there is a monochromatic illustration of an orangutan's face, symbolising wildlife affected by palm oil production. The phrase "RIP Jabirick" is written subtly on the right side of the orangutan's face, as a tribute. The logo also includes a small ® symbol to indicate it is a registered trademark. The overall design emphasises ethical and environmental values and shows that Amaranthine beauty is a certified palm oil free skincare company.

Certified Palm Oil Free

Proud to be the first skincare company in the world to attain a Certified Palm Oil Free trademark.

The logo is a clean and minimalistic design symbolising "cruelty-free skincare." It features the face of a rabbit formed with simple black lines, signifying animal-friendly practices. Above the rabbit's face, there are two overlapping pink shapes resembling a heart, which also form the rabbit’s ears. Below the graphic, the phrase "cruelty free" is written in lowercase letters, with "cruelty" in black and "free" in pink, maintaining the soft and ethical theme of the logo. The overall design conveys compassion and a commitment to animal welfare. The logo depicts that Amaranthine has been certified cruelty-free by PETA.

Certified Cruelty-Free

Amaranthine is certified Cruelty Free by PETA and is part of its Beauty Without Bunnies program.  

A green circular stamp with the words 'Made with Natural Ingredients' and two stylised leaves. This logo indicates that Amaranthine's skincare products are formulated using natural ingredients.

Natural ingredients

Made from minimally processed, natural ingredients that are bursting with nutrients for healthy, beautiful skin.

Sarah, founder of natural skincare brand Amaranthine, carefully blending natural ingredients in her studio. What began as a hobby in 2017, drawing on her background as a nurse, beauty therapist, and aromatherapist, has blossomed into a boutique beauty & skincare business. This image captures the hands-on creativity and passion that brought Amaranthine to life.
our story

from hobby to thriving skincare brand

Sarah's journey with Amaranthine began in 2017:


"I qualified as a Natural Skincare Formulator, and with my background as a Nurse, Beauty Therapist, and Aromatherapist, I knew had the knowledge and experience to create a skincare brand my customers would love."

For the first two years, Sarah ran Amaranthine from her home. Then, in May 2019, she moved to a dedicated studio—a significant milestone for the business. It’s here that she now handcrafts every skincare product in the Amaranthine range.

What started as a creative hobby—blending raw, natural ingredients into innovative skincare products—has grown into a flourishing business. Sarah’s passion for making luxurious sustainable skincare products continues to be at the heart of Amaranthine.

values

skincare that makes you feel good

Skincare should make you feel good. At Amaranthine, I've created natural skincare products that are both luxurious and effective.

Each formula is carefully crafted with essential oil blends chosen not only for their skin benefits but also for their ability to uplift your mood.

Your skincare routine should be more than a task; it should be a moment of self-care you genuinely look forward to. In today’s fast-paced world, take a few minutes for yourself and turn your skincare routine into a soothing Amaranthine ritual.

A close-up of Amaranthine's face oil, a luxurious natural skincare product formulated with raspberry, pumpkin, argan, and jojoba oils. This image showcases the oil as part of a pampering skincare routine.
A woman's hand, holding a crystal ball up to the blue sky, with a tree's leaves visible through the ball. This reflects Amaranthine's dedication to sustainable skincare practices and protecting the environment.
values

sustainable skincare

Sustainability is one of Amaranthine’s core values, and I’m incredibly proud that we are the first skincare company in the world to earn a Certified Palm Oil Free Trademark.

I'm committed to never using unsustainable or over-harvested ingredients, and I pledge to minimise waste throughout every step of the process, from production to delivery.

Many ingredients are organic and fair trade, carefully sourced from suppliers who share my ethical values. Product packaging is plastic-minimal, mostly recyclable, and many products come with refill options.