Our Story

Photo of Amaranthine Founder, Sarah, making face oil.

I’ve always been passionate about skincare. As a teen, instead of spending my pocket money on magazines like my friends, I was buying my first three- step skincare routine!

The Amaranthine journey started a few years ago when I began making skincare products as a hobby. I loved the creative process of using raw natural ingredients to make gorgeous skincare products. With encouragement from friends and family the hobby became a business idea. I began studying for a Diploma in Clinical Aromatherapy and with my former training as a nurse and beauty therapist, I knew I had the background knowledge and experience needed to create a successful skincare business.

Amaranthine was born in 2017. For the first two years I worked from home and in May 2019 I rented my very own boutique studio in Edinburgh. This was a huge milestone and it’s here that I now make all your Amaranthine products.

A part of our story that I’m very proud of is becoming the first skincare company in the world to attain a Certified Palm Oil Free trademark. The palm oil issue is something I feel very strongly about and being palm oil free has  always been high on my list of company ethics. Read more about our company values.

I have created a range of natural skincare products for you that are both luxurious and effective. Skincare should make you feel good - this is why I have formulated all our products to smell fantastic. Our essential oil blends are chosen holistically for both their skin and mood benefits.

I want your skincare routine to be a self-care ritual that you look forward to and not be a chore. We all have busy schedules - imagine looking forward to that few minutes of me-time reserved for your very own Amaranthine skincare ritual!

Sarah