Our Story

Photo of Sarah, Amaranthine founder.Amaranthine is the result of my experience, knowledge and passion for natural skincare and beauty. I truly believe that natural skin care products are a safer and more effective alternative to commercial skin care products that contain many synthetic ingredients and cheap fillers. Everything for healthy and beautiful skin can be obtained from nature!  

With my love of all things natural, I have used my knowledge as a qualified beauty therapist and nurse, along with training in clinical aromatherapy, to create a range of 100% natural skin care products that are both luxurious and effective.

We only use natural, unrefined ingredients and use many organic sources. Every ingredient is chosen for their specific properties - Amaranthine creations are concentrated blends that are naturally packed with active nutrients.

Palm Oil Free Certified logo.Sustainability and eco-conscious are important to us. We source ingredients mindfully. Our Fair Trade organic Shea Butter, for example, is bought from a supplier who owns a cooperative in Ghana. This cooperative helps local women gain employment and receive a fair wage. Many of the ingredients are Fair Trade. All of our products are Certified Palm Oil Free. We use glass and PET plastic packaging that can be recycled or reused.

Amaranthine products are handmade in small batches, in Edinburgh, Scotland. Small batches ensure that your products are always fresh and of exceptional quality.

Sarah Rueger

Amaranthine founder.